Jane Wurwand, co-founder of Dermalogica and skincare expert, shares her insights on building a brand through customer education. She emphasizes the importance of community in entrepreneurship, spotlighting Molly Brubaker, founder of Baby Booty, who discusses creating a supportive fitness environment for new parents. They tackle challenges faced by early-stage founders, from scaling vegan baby food businesses to enhancing performance underwear brands, showcasing resilience and innovative strategies in today’s market.
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volunteer_activism ADVICE
Focus on a Niche
Focus on a niche when starting a business.
Expand once your position is secure, but initially, direct energy towards a specific target market.
volunteer_activism ADVICE
Education First
Prioritize education and building relationships with customers.
Focus on making customers want your product before trying to sell it, especially in the prestige market.
volunteer_activism ADVICE
Test and Learn
Use the early stages of your business as a test-and-learn phase.
Keep a diary, measure results, and seek customer feedback to refine your product and approach.
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In 'Funny Story', Emily Henry tells the story of Daphne Vincent, a children’s librarian whose life is turned upside down when her fiancé, Peter, leaves her for his childhood best friend, Petra. Daphne moves in with Petra’s ex, Miles Nowak, a chaotic and laid-back winery employee who is the opposite of Daphne’s practical and buttoned-up personality. As they form a tenuous friendship and engage in a pretend-lovers plot, they navigate their emotional baggage, childhood traumas, and the complexities of love and relationships. The novel is set in the beautiful small town of Waning Bay, Michigan, and explores themes of self-discovery, meaningful friendships, and the growth of the characters.
1984
None
George Orwell
Published in 1949, '1984' is a cautionary tale by George Orwell that explores the dangers of totalitarianism. The novel is set in a dystopian future where the world is divided into three super-states, with the protagonist Winston Smith living in Oceania, ruled by the mysterious and omnipotent leader Big Brother. Winston works at the Ministry of Truth, where he rewrites historical records to conform to the Party's ever-changing narrative. He begins an illicit love affair with Julia and starts to rebel against the Party, but they are eventually caught and subjected to brutal torture and indoctrination. The novel highlights themes of government surveillance, manipulation of language and history, and the suppression of individual freedom and independent thought.
James
Percival Everett
Percival Everett's "James" is a powerful and thought-provoking novel that reimagines the classic tale of Huckleberry Finn from the perspective of Jim. Everett's writing is both sharp and witty, blending humor and pathos to create a compelling narrative. The novel explores themes of race, freedom, and identity in a way that is both timely and timeless. Everett's unique voice and perspective offer a fresh take on a familiar story, challenging readers to reconsider their assumptions about race and American history. The novel's unexpected twists and turns keep readers engaged until the very end, leaving a lasting impression long after the final page is turned.
The Women
Kristen Hanna
Prophet Song
Paul Lynch
Prophet Song is a dystopian novel that depicts a terrifying and suspenseful vision of Ireland careening towards authoritarianism. The story follows Eilish Stack, a scientist and mother of four, whose life is disrupted when her husband, a trade unionist, is taken by the newly formed secret police. As Ireland descends into civil war and tyranny, Eilish must navigate the bureaucratic intricacies of the descending chaos to save her family. The novel is a deeply human portrait of a mother’s struggle and serves as a warning about the potential for political and social breakdown in modern society[1][3][4].
Jane Wurwand, co-founder of the global skincare brand Dermalogica, joins Guy on the Advice Line, where they answer questions from three early stage founders. Plus, Jane shares her philosophy on the importance of customer education for building a trusted brand.
First we meet Camille in Virginia, who’s wondering how to scale her vegan baby food company without compromising on quality. Then Molly in Maine, who’s trying to build a community of new parents for her baby-friendly workout classes. And Sarah in Connecticut, who’s considering whether to expand beyond her core performance underwear product.
Thank you to the founders of Chunky Vegan, Baby Booty and Paradis Sport for being part of the show.
If you’d like to be featured on a future Advice Line episode, leave us a one minute message that tells us about your business and a specific question you’d like answered. Send a voice memo to hibt@id.wondery.com or call 1-800-433-1298.
How I Built This with Guy Raz 
