

Advice Line with Jane Wurwand of Dermalogica
4 snips Dec 12, 2024
Jane Wurwand, co-founder of Dermalogica and skincare expert, shares her insights on building a brand through customer education. She emphasizes the importance of community in entrepreneurship, spotlighting Molly Brubaker, founder of Baby Booty, who discusses creating a supportive fitness environment for new parents. They tackle challenges faced by early-stage founders, from scaling vegan baby food businesses to enhancing performance underwear brands, showcasing resilience and innovative strategies in today’s market.
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Focus on a Niche
- Focus on a niche when starting a business.
- Expand once your position is secure, but initially, direct energy towards a specific target market.
Education First
- Prioritize education and building relationships with customers.
- Focus on making customers want your product before trying to sell it, especially in the prestige market.
Test and Learn
- Use the early stages of your business as a test-and-learn phase.
- Keep a diary, measure results, and seek customer feedback to refine your product and approach.