
Advice Line with Jane Wurwand of Dermalogica
How I Built This with Guy Raz
Navigating the Women's Active Underwear Market
This chapter explores the entrepreneurial journey of creating a specialized line of women's active underwear, discussing development processes, collaborations, and sales successes. The conversation delves into the strategic decision-making regarding product expansion into sports bras and the importance of niche marketing. It highlights the connection between the brand's mission and empowerment for women athletes, emphasizing core strengths and personal growth in entrepreneurship.
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