How I Built This with Guy Raz cover image

Advice Line with Jane Wurwand of Dermalogica

How I Built This with Guy Raz

CHAPTER

Navigating the Women's Active Underwear Market

This chapter explores the entrepreneurial journey of creating a specialized line of women's active underwear, discussing development processes, collaborations, and sales successes. The conversation delves into the strategic decision-making regarding product expansion into sports bras and the importance of niche marketing. It highlights the connection between the brand's mission and empowerment for women athletes, emphasizing core strengths and personal growth in entrepreneurship.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner