Coffee With Cole: The Digital Writing Podcast How Your Offer Defines the Clients You Attract and Their Expectations
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Jan 24, 2025 Discover how defining your offer shapes the clients you attract and their expectations. Learn the vital role of ghostwriting in elevating personal brands and the importance of aligning services with client satisfaction. Explore the nuances of measuring thought leadership as a KPI, emphasizing the value of quality content. Unpack the different marketing strategies adopted by startup founders depending on their funding stage, highlighting the need for tailored approaches to maximize effectiveness.
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Client Focus
- Focus on the type of clients you want, not just revenue.
- Choose a niche and tailor your services to their specific needs.
Value of Ghostwriting
- Ghostwriting helps founders and executives increase their online presence.
- It's not always about lead generation, but about being seen as a real person.
The Role of a Ghostwriter
- Top ghostwriters help clients clarify their thinking and insights.
- Clients value having dedicated time to discuss and refine their ideas.