4min chapter

Coffee With Cole: The Digital Writing Podcast cover image

How Your Offer Defines the Clients You Attract and Their Expectations

Coffee With Cole: The Digital Writing Podcast

CHAPTER

Navigating KPIs: The Value of Thought Leadership in Branding

This chapter discusses the challenges of measuring KPIs in thought leadership and personal branding, particularly for high-profile clients. Emphasizing quality content over direct metrics, the speakers share a case study illustrating how strategic insights can lead to significant business partnerships.

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