How Your Offer Defines the Clients You Attract and Their Expectations
Coffee With Cole: The Digital Writing Podcast
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Navigating KPIs: The Value of Thought Leadership in Branding
This chapter discusses the challenges of measuring KPIs in thought leadership and personal branding, particularly for high-profile clients. Emphasizing quality content over direct metrics, the speakers share a case study illustrating how strategic insights can lead to significant business partnerships.
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Transcript
