The Long Game cover image

The Long Game

Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan

Aug 30, 2023
01:00:48
Snipd AI
Suzanne Kagan, VP of Marketing at Anyword, discusses the hype cycle of generative AI, content quality, expanding skill sets in marketing, and balancing work and parenthood.
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Podcast summary created with Snipd AI

Quick takeaways

  • Anyword differentiates itself in the market by highlighting scalability and predictive analytics.
  • Content quality is crucial in marketing, and Anyword helps marketers create effective content using AI tools.

Deep dives

Marketing with Generative AI and the Hype Cycle

Suzanne Kagan, VP of Marketing at Anyword, discusses the hype cycle of generative AI and how Anyword differentiates itself in the market. She highlights the role of AI tools in a marketer's day-to-day and shares real examples of how Anyword is used in marketing efforts. Suzanne emphasizes the importance of content quality and effectiveness, debunking the idea that quality is subjective. She also shares her experience transitioning from content-focused roles to marketing leadership, highlighting the importance of breaking out of silos and collaborating with other teams.

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