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7min chapter
Building a Differentiated Generative AI Product, Real AI Use Cases, and Making Content Quality Objective with Suzanne Kagan
The Long Game
The Importance of Early Stage Marketing
This chapter discusses the need to start marketing early, build a brand, create an audience, and conduct market research from day one to avoid common pitfalls. It emphasizes the significance of messaging and positioning in marketing, job security for marketers, and the importance of work-life balance and avoiding burnout.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode