The Calum Johnson Show Storytelling Godfather: How To Build A Brand, Not Just a Business! (Best Hour You’ll Spend Today)
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May 26, 2025 Erwin McManus, a bestselling author and founder of Mosaic, shares his insights on transforming personal stories into powerful brands. He introduces the 7 Frequencies of Communication, highlighting how to find your tribe and turn trauma into connection. The discussion reveals why storytelling trumps selling in building relationships, emphasizing that money follows meaning. McManus challenges listeners to embrace their uniqueness, map their stories to archetypes, and communicate authentically, ultimately uncovering the genius within each individual.
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Money Is Agreement of Value
- Money is just an agreement of value, not value in itself.\n- Communication transfers value, so create value first to sustain your business.
52 Hertz Whale Metaphor
- The 52 Hertz whale communicates at a unique frequency unheard by others, symbolizing isolation.\n- Erwin identified with this whale, feeling he spoke a frequency others couldn't hear.
Fear of Inner Greatness
- Many fear the greatness inside them, leading to conformity and safety.\n- True growth begins by asking, 'How can I become the person I was created to be?'
