THE KEYS TO MAKE $250k A YEAR SELLING ANY PRODUCT

7 snips

Dec 8, 2025

David Shands, an entrepreneur and sales coach, shares his inspiring journey from the Cheesecake Factory to a six-figure T-shirt business. He reveals effective strategies for turning 'off days' into $100 paydays and the importance of setting practical work goals over just revenue targets. David emphasizes the 'life cycle of a good idea,' which includes stages like excitement and expansion. They discuss overcoming rejection in sales, highlighting how persistence can change a 'no' into a 'yes'. This conversation is packed with actionable insights for aspiring entrepreneurs.

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ANECDOTE

T-Shirts Funded A Gradual Exit

David Shands started by selling four T-shirts for $25 on his off days to hit $100 per day.
He gradually reduced Cheesecake Factory hours and eventually worked one day a week before quitting.

ADVICE

Build Business On Small Off-Day Goals

Set a small, consistent work goal you can hit on off days instead of chasing big sales targets.
David Shands used "$100 off days" to trade a five-day job for working one day a week while scaling sales.

ADVICE

Follow The Idea Lifecycle

Treat every idea as a lifecycle: excitement, evolution, engagement, resistance, then expansion.
Keep evolving and engaging through resistance instead of quitting for a new idea.

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In this powerful clip from "EYL," David Shands sits down with Troy Millings to share his journey from working at the Cheesecake Factory to building a six-figure business selling T-shirts. David breaks down the essential mindset shifts and tactical strategies he used to turn his "off days" into $100 paydays, eventually quitting his job and scaling up his entrepreneurial dream.

You'll hear David’s advice on setting practical work goals (not just sales goals), transitioning out of your 9-to-5, and the importance of persistence—especially when facing rejection. He outlines his “life cycle of a good idea,” touching on excitement, evolution, engagement, and expansion, and how to carry momentum through each stage.

Troy challenges David on the fine line between persistence and annoyance in sales, sparking a real conversation about how to overcome the fear of selling and why most people are conditioned to say "no" first. Hear how David converted sales after the second or even third "no"—and how his coaching clients have unlocked new income just by increasing their daily sales asks.

Perfect for aspiring entrepreneurs and anyone ready to make their side hustle their main gig, this clip delivers actionable steps you can start using today. From building consistency to tracking your actual work instead of just the outcomes, David and Troy break down the real formulas behind hitting $250K a year selling any product.

Don't miss this inspiration-packed conversation!

**Key topics covered:**
- How to set daily work goals for reliable results
- Why persistence and overcoming “no” matters in sales
- The true process for transitioning out of your day job
- The “life cycle” stages of every business idea
- Breaking down sales fear and building resilience
- Why tracking your outreach matters more than tracking revenue

**Hashtags:**
#Entrepreneurship #SalesStrategy #SideHustle #SmallBusiness #Persistence #DavidShands #TroyMillings #BusinessMindset #BlackOutPodcast #SuccessTips #HowToSell #WorkSmart #DailyHabits

👇 Watch, learn, and start building your $250K journey today!

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