The Foundr Podcast with Nathan Chan 492: How Branding Reduces Acquisition Costs with Richard Li of July
Jan 5, 2024
Richard Li, founder of the luggage brand July, shares how he survived the pandemic and created a luxury brand. Topics include: losing 100% of revenue in 2020, why retail is cheaper than digital ads, nailing product color and style, how branding reduces acquisition costs, using AI tools in ecommerce, and why brand is the strongest competitive advantage.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Starting a Successful Luggage Brand and Adapting to Challenges
02:02 • 2min
Navigating Challenges and Pivoting during the Pandemic
04:31 • 12min
Building a Unique Brand Experience and the Role of AI
16:21 • 4min
Prioritizing Customer Satisfaction and Gathering Feedback
20:30 • 6min
The Value of Building a Brand in a Competitive Market
26:27 • 2min