Richard Li
founder of the luggage brand July
Best podcasts with Richard Li
Ranked by the Snipd community
Jan 5, 2024 • 31min
492: How Branding Reduces Acquisition Costs with Richard Li of July
Richard Li, founder of the luggage brand July, shares how he survived the pandemic and created a luxury brand. Topics include: losing 100% of revenue in 2020, why retail is cheaper than digital ads, nailing product color and style, how branding reduces acquisition costs, using AI tools in ecommerce, and why brand is the strongest competitive advantage.
