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The UpFlip Podcast
125. Can Your Business Have a Mission and Be (Insanely) Profitable?
May 10, 2024
Entrepreneur Tara Bosch, built a $360 million business revolutionizing candies with a mission to kick sugar. Key takeaways: knowing your 'why', extreme gratitude gaining free mentors, authenticity over words, finding purpose naturally. Explore purpose-driven businesses impact and authenticity, healthier candy options, combatting sugar consumption, staying true to vision.
22:57
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Quick takeaways
- Knowing your 'why' helps you stay focused on your goals.
- Consumers value authenticity over marketing tactics in businesses.
Deep dives
The Origin of Smart Sweets and its Purpose-Driven Mission
Smart Sweets, founded by Tara Bosch, originated from her personal experience struggling with excess sugar impact. Her grandmother's regret over sugar consumption inspired Tara to create a company dedicated to revolutionizing candy and promoting global sugar reduction. The vision is to become a leader in innovating low-sugar candy and drive change in the sugar-laden food industry.
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