Navigating Purpose in Business and Staying True to Vision

Tara Bosch set out to create a company with a purpose after realizing her unhealthy addiction to sugar. After a talk with her grandma, Tara embarked on a journey to revolutionize candies, kick sugar, and build a $360 million business at the same time. 

Key Takeaways:

1. Knowing your “why” will help you to stay focused on what you’re seeking to do.
2. Having an extreme amount of gratitude helps you to gain free mentors in your industry.
3. Consumers can see through fake authenticity. Actions speak louder than words.
4. Find your purpose by finding what you’re naturally pulled to. Do self check-ins to see what fits.

Resources:

• Turn Everyday Ideas into a $1.2M Biz : https://www.youtube.com/watch?v=5AM0enVHhVs
• Join UpFlip Academy Today: https://bit.ly/4hhbyLd
• Name Your Candy Business: https://www.upflip.com/business-name-generator/candy
• Connect with Tara: https://www.instagram.com/tarabosch/

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For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!