Dive into the challenges of launching a yoga and Pilates business while navigating the messy middle. Explore the vital balance between authentic storytelling and professional expectations. Hear about the fear many face in business and the importance of giving yourself credit during tough times. Uncover the intersection of mindset and strategy, and learn how to effectively engage your audience through personal narratives. Plus, discover the significance of setting boundaries in sharing your journey.
Jackie emphasizes the importance of sharing personal stories during challenging times to build trust and engagement with her audience.
The podcast highlights the shift in consumer expectations towards relatable storytelling in business, urging a more authentic marketing approach.
Deep dives
Diving into the Messy Middle
Coaching often starts in times of uncertainty, and this episode illustrates how taking action during the chaotic moments can yield better results. The client, Jackie, demonstrates readiness to tackle her current challenges head-on, allowing the coaching process to be more effective. It's acknowledged that entering coaching without a clear path can actually be an opportunity to navigate the pressing issues at hand. By focusing on what's happening now rather than what should have been done previously, clients can better identify and solve immediate problems.
Building Trust with Authentic Communication
Trust between the client and their audience is critical for business success, particularly in periods of challenge. Jackie expresses concern about her audience's perception due to her recent absence and feels the need to share personal experiences to bridge that trust gap. An effective strategy is suggested where authenticity in communication builds connection, and sharing personal struggles can result in increased engagement and trust from the audience. By openly discussing what has affected her business, Jackie can foster a more genuine relationship, driving loyalty and understanding.
Shifts in Marketing Dynamics
A significant change in consumer expectations is highlighted, emphasizing the importance of personal storytelling in marketing. In the past, business communication was more transactional and focused solely on offerings; however, audiences now seek relatable experiences and values behind the brands they engage with. Jackie recognizes the need to adapt her marketing strategies to include more personal stories about her journey as a business owner, which reflects modern consumer behavior. Embracing this change could help her build stronger connections and improve the effectiveness of her outreach.
The Importance of Data in Business Decisions
Data analysis plays a crucial role in making informed decisions about business direction and branding. Jackie contemplates potentially rebranding her business to appeal to a broader audience, especially as the dynamics between yoga and Pilates professionals evolve. By reviewing her audience data, she can understand who her current customers are and make necessary adjustments, whether that means focusing on a specific niche or rebranding altogether. Gathering this information is essential for aligning her marketing efforts with the actual needs and preferences of her audience.
In our first session with Jackie we dive right in and get into the very challenging year she's coming out of and the launch she's currently in. We talk about what it means to heal, to share our story, and how and when to include our audience in that part of the journey. This is such a real, transparent, and useful start to the season that I'm so excited to share with you.
In this episode, you’ll hear:
How to solve for the right problem in your launch
The big shift we’ve seen in the online space that’s been tough for a lot of people to shift with
How to share more personally when you’re in your own messy middle
The thing Jackie realized she was really scared of in business (that a lot of people can relate to)
How to give yourself credit vs. being apologetic during challenging times
The intersection of mindset and strategy and how deeply both matter when big shifts are happening (and what it looks like to hold this as a coach)