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The Messy Middle (Session 1 with Jackie)
LITerally
Authenticity in Marketing: Embracing Vulnerability
This chapter examines the shift in marketing from traditional methods to a focus on personal authenticity and sharing. The speakers discuss the challenges of balancing vulnerability with professional expectations, particularly in the context of personal struggles and recovery. They emphasize the strength found in honesty and the importance of connecting with audiences through relatable narratives.
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