UNBOXED

57: Meet Diary Of A CEO’s Secret Weapon

26 snips
Jan 10, 2024
Guest
Grace Andrews
Join Grace Andrews, Marketing Director for Steven Bartlett's personal brand and podcast, as she reveals why 50% of Diary of a CEO's guests cry, the tools they use to stand out, the most common mistakes marketers make on social media, and the importance of social proofing yourself. They also discuss building a community, sustainability, creating good content, marketing a podcast, and what's next for Diary of a CEO.
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ANECDOTE

Brand Separation Attempt

  • Diary of a CEO tried separating Steven Bartlett's personal brand from the podcast.
  • This proved unsuccessful, as the audience saw them as intertwined.
ADVICE

Social Media for Community Building

  • Use social media to build community, not primarily for sales.
  • Focus on adding value; sales will follow organically.
ADVICE

Building Community in 2024

  • To build an online community, be clear about who you're talking to and why.
  • Focus on providing value to that target audience, not just selling.
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