UNBOXED
57: Meet Diary Of A CEO’s Secret Weapon
Jan 10, 2024
Join Grace Andrews, Marketing Director for Steven Bartlett's personal brand and podcast, as she reveals why 50% of Diary of a CEO's guests cry, the tools they use to stand out, the most common mistakes marketers make on social media, and the importance of social proofing yourself. They also discuss building a community, sustainability, creating good content, marketing a podcast, and what's next for Diary of a CEO.
57:59
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Quick takeaways
- The DioCio podcast creates a safe space for guests to open up and be vulnerable, leading to emotional moments and connections with the audience.
- Choosing the right marketing channels for your business is crucial; go where your audience is and focus on mastering one or two platforms initially.
Deep dives
The Power of Vulnerability on the DioCio Podcast
The DioCio podcast creates a safe and intimate space for guests to open up and be vulnerable, leading to emotional moments and even tears. Through extensive research and preparation, the team establishes a deep connection with guests, bringing up unexpected topics and going beyond surface-level conversations. The comfortable setting, with no visible cameras and a focus on the guests, fosters a therapeutic feeling. Attention to small details, like the producer wearing all black, adds to the authenticity of the podcast. The vulnerability of guests contributes to the powerful impact and connections formed with the audience.
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