This week on Unboxed, we are joined by Grace Andrews, the Marketing Director for Steven Bartlett's personal brand and podcast, Diary of a CEO.
In this episode, Grace reveals:
Why 50% of the DOAC's guests cry
The tools the DOAC team uses to stand out
The secret to creating good content
The most common mistakes marketers make on social media
The importance of social proofing yourself
Time stamps:
0:00 - Intro
1:00 - How Grace Started at DOAC?
2:30 - Story of DOAC
3:55 - Biggest Mistakes?
9:55 - How to build a community in 2024
13:00 - Sustainability
16:12 - Tools to keep ahead
19:33 - What does good content look like?
22:44 - Which platforms should you be using?
26:00 - How to market a podcast?
30:00 - How long it takes to grow to the size of DOAC?
33:30 - What's next for DOAC?
40:15 - Unboxing 1: Why 50% of DOAC's guests cry?
45:25 - Unboxing 2: Why DOAC is more than just a podcast?
47:00 - Unboxing 3: What makes DOAC trailers special?
49:30 - Unboxing 4: The importance of social proofing
52:20 - Unboxing 5: DOAC Book Launch
55:55 - What you should do when starting out?
57:40 - Outro
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