Agency Forward

087: The Agency Offer Stack: What to Sell, When to Sell It, and Why It Matters

Dec 23, 2025
A walkthrough of four core offers agencies should have and two optional extras. A practical look at snap offers that solve symptoms fast and how to deliver them. How to design a recurring core offer using the PRISM criteria. Strategies for bridge and next offers to move clients toward ongoing work.
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ADVICE

Build A High-Value Snap Offer

  • Create a Snap Offer that targets one fast, familiar, and fixable symptom to get prospects to book calls quickly.
  • Use an active delivery when demand-constrained and pair passive assets for less urgent symptoms.
INSIGHT

Blend Active And Passive Offers

  • Passive assets scale profitably but often feel less valuable to prospects than active work.
  • Blend active and passive solutions so painful symptoms get hands-on help while lower-priority needs use leveraged assets.
ADVICE

Use Landing Pages To Bridge To Core Sales

  • Use the snap offer landing page and a follow-up video to show the bigger systemic problem and invite a calendar booking.
  • Frame the snap solution as a diagnostic path that reveals the need for the core engagement.
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