Dave is in interviewed by Goldcast founder Palash Soni about this idea that B2B marketing teams should be thinking like media companies. They share what "build a media company" actually means for B2B marketers and give you tactical examples and ideas you can bring to your company if you're interested in this idea.
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Thanks to my friends at hatch.fm for producing the podcast for me. They give you unlimited podcast editing and strategy for your B2B podcast.
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B2B Marketing with Dave Gerhardt