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Think Like A Media Company (30 Minute Marketing Strategy Discussion)

B2B Marketing with Dave Gerhardt

00:00

What Is a Media Company?

I don't have a text book perfect definition for what a media company is. I'd like to use it as like a think about, i would put it back on you. Think of a blog, podcast, newsletter, content creator that you follow and think about their approach to marketing. And so what that meant is, hey, just had they, no, they don't sell a prot i don't e phils physical or digil prot or soft word product,. It's made like a content first model. So, ye, i think content is the product. That's how i would difine it, like the content is and ther lots of different ways people execute this.

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