HBR IdeaCast Malcolm Gladwell’s New Take on Tipping Points
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Oct 10, 2024 
Malcolm Gladwell, renowned author of best-sellers like The Tipping Point, delves into the darker side of tipping points and their escalating effects. He critiques the ethical implications of social contagion, especially in the context of technology and the opioid crisis. Gladwell also reflects on shifting perspectives in policing strategies and emphasizes the importance of embracing changes in scientific understanding. He highlights how minority representation fosters meaningful change and discusses the challenges of navigating weak signals in our data-saturated world.
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The Tipping Point's Success
- "The Tipping Point" succeeded due to a rise in intellectually curious business people in the 90s.
- They recognized the importance of psychology and outside knowledge for business success.
Revisiting the Tipping Point
- Gladwell's new book revisits the tipping point concept after 25 years.
- It explores the increased knowledge of social contagion and its potentially harmful uses.
Purdue Pharma and the Opioid Crisis
- Purdue Pharma exploited data asymmetry in the physician community to fuel the opioid crisis.
- They targeted a small group of susceptible doctors to make OxyContin a success.
