The Community Exchange Podcast by OpenWeb Saving Publishing with Daily Mail's Rich Caccappolo
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Feb 18, 2025 Rich Caccappolo, Vice Chair at Daily Mail General Trust, shares his remarkable journey from CTO at iVillage to a top leader in media. He dives into the critical shift towards curated audiences amidst post-cookie challenges and the importance of adapting to AI's influence on content creation. Caccappolo also discusses the transformation of the Daily Mail from print to a digital powerhouse, emphasizing the need for collaboration and audience engagement strategies across platforms like TikTok. This insightful conversation reveals opportunities for publishers within a rapidly evolving media landscape.
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Daily Mail Introduction
- Rich Caccappolo considered running for New York City Council after working on Bob Kerrey's senate campaign.
- A headhunter then contacted him about a role at a "British thing," which turned out to be Daily Mail.
Joining Daily Mail
- Rich was initially fascinated by Daily Mail's rapid growth, surpassing even The New York Times in online traffic.
- He agreed to join for two years, intrigued by the challenge of transforming an offline brand into a thriving online business.
Value of Publisher Roundtables
- Daily Mail's roundtables brought publishers together to share information and benchmark performance in a previously opaque programmatic landscape.
- This collaboration fostered a sense of community and led to valuable insights for participants.