Transforming an Offline Brand into an Online Powerhouse

On this episode of The Community Exchange Podcast, we welcome Rich Caccappolo, Vice Chair, Media at Daily Mail General Trust (DMGT).

In our discussion MSG and Rich cover:

• Rich’s journey from CTO at iVillage to Vice Chairman at Daily Mail
• The future of direct traffic and its role in publisher growth
• Post-cookie challenges and the rise of curated audiences
• Fixing attribution to prove ROI for advertisers
• AI's impact on content creation and monetization
• Building publisher collaboration
• Leveraging audience engagement across platforms like TikTok
• Opportunities for publishers in a changing media ecosystem

And more.

New episodes of The Community Exchange Podcast are released each week.

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