Intro

On this episode of The Community Exchange Podcast, we welcome Rich Caccappolo, Vice Chair, Media at Daily Mail General Trust (DMGT).

In our discussion MSG and Rich cover:

• Rich’s journey from CTO at iVillage to Vice Chairman at Daily Mail
• The future of direct traffic and its role in publisher growth
• Post-cookie challenges and the rise of curated audiences
• Fixing attribution to prove ROI for advertisers
• AI's impact on content creation and monetization
• Building publisher collaboration
• Leveraging audience engagement across platforms like TikTok
• Opportunities for publishers in a changing media ecosystem

And more.

New episodes of The Community Exchange Podcast are released each week.

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