The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
401: Planhat: Bootstrapping an Enterprise SaaS to 8-Figures ARR - with Kaveh Rostampor
Jun 20, 2024
Kaveh Rostampor, CEO of Planhat, shares insights on bootstrapping an enterprise SaaS to 8 figures ARR. Topics include customer platform for data-driven companies, building an enterprise SaaS from scratch, reaching the first million in ARR through paid ads, advice for founders, and balancing martial arts passion with business ventures.
47:36
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Quick takeaways
- Addressing customer problems for initial acquisition is crucial for SaaS startups.
- Maintaining a frugal bootstrapping culture while focusing on value creation is key for sustained growth.
Deep dives
Building Plan Hat to Solve Customer Retention Challenges
Carvey Rostenpour, the co-founder of Plan Hat, discusses founding the company to address customer success challenges. Starting in a SaaS company faced with churn issues, Carvey teamed up with Nicholas to build Plan Hat, bootstrapping the business for six years. They emphasized understanding customer problems for initial customer acquisition.
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