Building an Enterprise SaaS Company from Scratch

This chapter traces the journey of how an eight-figure ARR company with 200 employees across multiple regions started as a bootstrap and evolved into an enterprise SaaS company. The founders' backgrounds and insights on addressing customer-centric problems and net revenue retention are highlighted, along with the challenges in identifying the Ideal Customer Profile and evolving the target market. The chapter also explores the decision to focus on larger companies and build an enterprise-grade product from the early stages.