This Week in Startups Crafter’s Morgan Spenla on delighting makers with memberships, materials, and a marketplace | E1209
May 5, 2021
Morgan Spenla, CEO of Crafter, shares insights on how her company revolutionizes crafting through immersive experiences and community connections. She discusses the rise of crafting during the pandemic, emphasizing its therapeutic benefits. Spenla explains their unique subscription model that enhances user experience, leveraging community feedback and curated materials. Additionally, she reveals her hiring strategy, choosing customer support talent from Starbucks, and highlights the importance of mentorship and dynamic team relationships in driving growth.
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Crafting as an Experience
- Crafter differentiates itself from big box craft stores by focusing on the process of crafting.
- They collaborate with artists to offer workshops and build a community around specific crafts.
The Joy of Making
- The primary motivation for crafting is the meditative flow state and the satisfaction of creation.
- Making something yourself brings a sense of pride and deeper appreciation than simply buying it.
Crafting and Mental Health
- Crafting and making correlate with improved mental well-being, offering a sense of accomplishment and self-reliance.
- Art therapy is widely used to improve cognitive function, reduce heart rate, and refine fine motor skills.