Morgan Spenla, CEO of Crafter, shares insights on how her company revolutionizes crafting through immersive experiences and community connections. She discusses the rise of crafting during the pandemic, emphasizing its therapeutic benefits. Spenla explains their unique subscription model that enhances user experience, leveraging community feedback and curated materials. Additionally, she reveals her hiring strategy, choosing customer support talent from Starbucks, and highlights the importance of mentorship and dynamic team relationships in driving growth.
