The Unofficial Shopify Podcast Building Frizz + Co: Haircare, Shopify, and Community
Feb 4, 2025
Daphne Eastmond, founder of Frizz + Co, left her accounting career to create a haircare brand celebrating textured hair. She shares her inspiring journey of self-acceptance and the birth of her hero product. Daphne discusses the innovative marketing strategies she employed, along with the significant role of community support in her business. In-person events emerged as a key growth tool, fostering real connections with her audience. She also reflects on balancing brand authenticity with essential sales metrics for sustainable success.
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Leaving Accounting to Embrace Textured Hair
- Daphné Eastmond started Frizz + Co during the pandemic after leaving her accounting job.
- Her personal struggle with accepting her natural, textured hair inspired the brand.
Stigma Against Natural Hair
- There's a stigma against natural hair, especially in professional settings.
- Comments about textured hair's appearance create awkwardness and self-consciousness.
Product Development Process
- Daphné partnered with a chemist, starting with her own needs and preferences for the product.
- She tested samples and iterated based on feedback from close friends, expanding the target audience.