The Unofficial Shopify Podcast
Building Frizz + Co: Haircare, Shopify, and Community
Feb 4, 2025
Daphne Eastmond, founder of Frizz + Co, left her accounting career to create a haircare brand celebrating textured hair. She shares her inspiring journey of self-acceptance and the birth of her hero product. Daphne discusses the innovative marketing strategies she employed, along with the significant role of community support in her business. In-person events emerged as a key growth tool, fostering real connections with her audience. She also reflects on balancing brand authenticity with essential sales metrics for sustainable success.
46:52
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Quick takeaways
- Daphné Eastmond transitioned from a CPA to an entrepreneur by launching Frizz + Co, driven by her personal struggles with textured hair.
- Community engagement through in-person events has been vital for Eastmond, enabling authentic connections and marketing insights that shape her brand.
Deep dives
The Cost of Incorrect Addresses
Incorrect addresses significantly impact U.S. businesses, with an annual cost of $20 billion attributed to failed deliveries. Each company suffers an average loss of $216,000 due to expenses related to re-delivery fees and handling costs, alongside the potential loss of customer loyalty. Address Validator provides a solution by seamlessly integrating with Shopify, catching and correcting address errors before they escalate. The service has successfully validated over 300,000 orders daily, preventing more than 11,000 failed deliveries for renowned brands like Sennheiser and Kylie Cosmetics.
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