Navigating the Balance Between Branding and Sales Metrics

Building Frizz + Co: Haircare, Shopify, and Community

Daphné Eastmond ditched the CPA grind to create Frizz + Co, a brand that says screw the stigma and celebrates textured hair. From her raw startup struggles to her bold in-person events, Daphne shares how she’s making haircare personal—and real.

What You’ll Learn in This Episode:

• Why Daphne left accounting to launch Frizz + Co.
• How her personal hair struggles inspired a hero product.
• The scrappy marketing tactics that worked (and the ones that didn’t).
• How in-person events became her secret growth weapon.
• Lessons from bootstrapping, product seeding, and building a Shopify brand.

Links Mentioned:

• Frizz + Co: https://frizzhair.co
• Connect with Daphne: Instagram @frizz.co

Sponsors:

• Zipify: http://zipify.com/KURT
• Cleverific: https://cleverific.com/unofficial
• Boost Filter & Search: https://apps.shopify.com/product-filter-search

CTA:
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