StreamTime Sports Making YouTube Pay: The Strategy Behind CazeTV’s 100M+ Fan Growth
Dec 10, 2025
In this engaging discussion, Sergio Lopes, CEO of LiveMode, reveals the secrets behind CazeTV's explosive growth on YouTube, amassing over 100 million fans. He discusses the strategic shift of YouTube from a creator platform to a major rights buyer, highlighting milestones like 43 million viewers for the Olympics. Lopes shares insights on integrating influencers to enhance audience engagement and announces plans for international expansion, starting in Portugal. With a focus on creator-led streams, he emphasizes the power of tailored advertising in sports broadcasting.
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YouTube As A Primary Sports Destination
- CazeTV proved YouTube can be a primary home for major sports rights by co-broadcasting Serie A and Paulista with YouTube.
- Sergio Lopes says this attracted younger viewers who complement traditional TV audiences on big screens.
Influencers At Pitchside Changed Interviews
- For the Club World Cup, CazeTV brought influencers and recent ex-players into interview zones to create a different atmosphere.
- Lopes says this experiment drove enormous engagement and challenged traditional FIFA interview formats.
Massive Reach From Event-Focused Streams
- CazeTV scaled massive reach across global events: Olympics (43M unique devices) and Club World Cup (51M devices), plus 100M Instagram accounts engaged.
- Sergio Lopes highlights this growth as proof of their engagement-first production approach.