Sergio Lopes

CEO and co-founder of LiveMode, the company behind CazeTV, known for building creator-driven sports streaming operations and securing major live-rights partnerships on YouTube.

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Dec 10, 2025 • 24min

Making YouTube Pay: The Strategy Behind CazeTV’s 100M+ Fan Growth

In this engaging discussion, Sergio Lopes, CEO of LiveMode, reveals the secrets behind CazeTV's explosive growth on YouTube, amassing over 100 million fans. He discusses the strategic shift of YouTube from a creator platform to a major rights buyer, highlighting milestones like 43 million viewers for the Olympics. Lopes shares insights on integrating influencers to enhance audience engagement and announces plans for international expansion, starting in Portugal. With a focus on creator-led streams, he emphasizes the power of tailored advertising in sports broadcasting.

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