How I Tested That JL Heather | How I Tested Corporate Innovation
Oct 22, 2025
JL Heather, Managing Partner at Centered, dives deep into fostering a culture of innovation. He discusses the challenges of making innovation stick, emphasizing the importance of leadership and the right language. JL shares insights on the significance of customer feedback, exploring how to keep the momentum alive post-design sprints. He highlights the value of low-fidelity experiments and the necessity of involving customers in the design process to unlock hidden creativity. Ultimately, he underscores the need for a collaborative approach to problem-solving.
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Momentum Beats One-Time Urgency
- Momentum, not urgency, sustains innovation after workshops by keeping attention and funding focused in the weeks after an event.
- Jump the two-to-four week momentum drop to prove value and begin changing culture.
Market Your Wins Internally
- Market internally by turning workshop outcomes into a compelling story that stakeholders can share and fund.
- Arm leaders with narrative and results so they can repeatedly explain why the new way of working matters.
There Are Many Whys For Change
- The "why" for change is not singular; different stakeholders need different whys to care.
- Equip leaders with multiple reasons tied to roles and KPIs to broaden buy-in.
