JL Heather

JL Heather, Managing Partner at Centered, dives deep into fostering a culture of innovation. He discusses the challenges of making innovation stick, emphasizing the importance of leadership and the right language. JL shares insights on the significance of customer feedback, exploring how to keep the momentum alive post-design sprints. He highlights the value of low-fidelity experiments and the necessity of involving customers in the design process to unlock hidden creativity. Ultimately, he underscores the need for a collaborative approach to problem-solving.