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Unofficial Partner Podcast
UP343 The Buy Side - KP Snacks
Sep 29, 2023
Kevin McNair, Marketing Director of KP Snacks, discusses the sponsorship of The Hundred cricket tournament, the influence of Professor Byron Sharp in marketing decisions, and the success of the women's side in attracting a new audience. They also explore responsible sponsorship practices and the impact of the Hundred tournament on participation and sponsorship benefits.
57:35
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Quick takeaways
- KP Snacks benefited from increased brand awareness and visibility through their sponsorship of the 100 tournament, highlighting the positive impact of exposure on brand recognition.
- KP Snacks' involvement in the 100 extends beyond brand exposure, as their investment in community pitches demonstrates their commitment to responsible marketing practices and contribution to local communities.
Deep dives
Brand awareness and exposure: Increased brand awareness and visibility were observed for KP Snacks' brands associated with the 100 tournament. Brands featured on successful teams experienced a spike in awareness, indicating the positive impact of exposure on brand recognition.
KP Snacks' brands saw an uptick in brand awareness and visibility due to their association with the 100 tournament. Brands featured on successful teams experienced a significant increase in awareness, underscoring the positive influence of exposure on brand recognition.
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