UP343 The Buy Side - KP Snacks

The Buy Side is our series of conversations about sport and sponsorship with brand marketers. 
Our guest is Kevin McNair, Marketing Director of KP Snacks, whose career includes previous senior marketing roles at Unilever and PepsiCo. 
We discuss the high profile sponsorship of The Hundred, the ECB's controversial short format cricket competition and discuss the work of Professor Byron Sharp and Ehrenberg Bass Institute for Marketing Science, which shapes the decision making of KP Snacks and other major marketing led companies.
The other voice you'll hear is The Buy Side co-host Shaun Whatling, CEO of Redmandarin, the strategic sponsorship consultancy.

Unofficial Partner is the leading podcast for the business of sport. A mix of entertaining and thought provoking conversations with a who's who of the global industry.
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