Kevin McNair
Marketing Director of KP Snacks, previous senior marketing roles at Unilever and PepsiCo
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Sep 29, 2023 • 58min
UP343 The Buy Side - KP Snacks
Kevin McNair, Marketing Director of KP Snacks, discusses the sponsorship of The Hundred cricket tournament, the influence of Professor Byron Sharp in marketing decisions, and the success of the women's side in attracting a new audience. They also explore responsible sponsorship practices and the impact of the Hundred tournament on participation and sponsorship benefits.
