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UP343 The Buy Side - KP Snacks

Unofficial Partner Podcast

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The Influence of Byron Sharp's Work and the Importance of Mental and Physical Availability in Marketing

In this chapter, the podcast discusses the influence of Byron Sharp's work in the advertising world and the importance of mental and physical availability in marketing. They explore the implications of sponsorship and sports sponsorship in terms of reach and recency, as well as the community aspect of sponsorship and investing in underprivileged areas.

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