

Compensation as a Product: The Startup Approach to Pay, with Jessica Zwaan at COO of Talentful
7 snips Mar 8, 2025
Jessica Zwaan, a seasoned COO and author of 'Built for People,' shares her insights on innovative compensation strategies tailored for startups. She discusses how applying product management principles can revolutionize HR practices. Key topics include performance-based pay, the importance of transparency in compensation, and the need for flexibility in pay structures. Jessica emphasizes the dangers of freezing salaries during financial strain and offers practical advice for building trust and engagement among employees, ensuring teams thrive in dynamic environments.
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Compensation as a Product
- Treat compensation like product pricing, not just market data.
- Connect compensation to company financials and goals, not just market rates.
Compensation Freeze Backfires
- Talentful froze compensation during a downturn, like many tech companies.
- This caused frustration and mistrust among employees, highlighting the risks of compensation freezes.
Variable Compensation for Recovery
- Implement variable compensation programs tied to company and individual performance.
- This incentivizes employees and aligns their success with the company's recovery.