Masters of Scale Rapid Response: Team USA’s bold plan for Paris, with US Olympic & Paralympic Committee CEO Sarah Hirshland
Jul 9, 2024
Sarah Hirshland, CEO of the US Olympic and Paralympic Committee, shares expert insights on Team USA's bold strategy for the upcoming Paris Olympics. She discusses the emotional highs and lows athletes face during trials and the significance of corporate sponsorships. Hirshland also addresses the ramifications of a recent doping scandal in China and how changes in NCAA rules threaten collegiate sports. Lastly, she outlines preparations for the 2028 Olympics in Los Angeles, emphasizing the need for sustainable funding and adaptability to enhance Team USA's future performance.
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Trials Triumphs and Tribulations
- Sarah Hirshland recalls a gut-wrenching moment at the trials where a talented runner tripped and didn't qualify.
- She contrasts this with the excitement of a 16-year-old becoming the youngest male track and field Olympian.
Regaining Trust
- Hirshland observed 80% of attendees at the gymnastics trials wore USA Gymnastics apparel, indicating regained trust.
- This simple metric suggests the community supports the organization after addressing past adversity.
Sponsor Broadly
- Hirshland encourages brands to broaden their scope and sponsor lesser-known Olympic athletes.
- These athletes possess unique stories and achievements that brands can leverage.