8min chapter

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Rapid Response: Team USA’s bold plan for Paris, with US Olympic & Paralympic Committee CEO Sarah Hirshland

Masters of Scale

CHAPTER

Preparing for the Paris Games and Beyond

This chapter delves into the preparations for the Paris 2024 Olympics and the impacts on athletes, organizers, and collegiate sports funding. It addresses the balance needed between supporting star athletes and maintaining broader participation in youth sports, while also reflecting on recent leadership changes within the U.S. Olympic and Paralympic Committee. The discussion highlights the importance of sustainable funding models and the need for strategic engagement with both philanthropic and commercial sectors as the U.S. prepares for a transformative decade in sports.

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