#246 Rob Oliver - How to Build an 8 Figure Brand in The Digital Gold Rush

Oct 10, 2024

Rob Oliver, a serial entrepreneur and founder of The Genius Brand, reveals his journey to building an eight-figure brand and disrupting the wellness industry with his new venture, Top Shelf Grind. He shares insights on leveraging TikTok for growth and the evolving digital landscape. Rob emphasizes the importance of authenticity in branding, storytelling, and the role of influencer marketing. He also discusses the significance of sustainable business practices, the balance of personal passions with professional goals, and the dynamics of successful partnerships.

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Intro

00:00 • 2min

Navigating Digital Trends

02:09 • 12min

Balancing Traits for Business Success

14:37 • 16min

Navigating Passion and Creativity in the Digital Age

31:03 • 5min

Building Brands in the Digital Age

36:04 • 15min

Navigating Podcast Sponsorship and Monetization Strategies

51:23 • 2min

Authenticity in Influencer Brands

53:20 • 5min

Building a Strategic Brand in the Digital Age

58:16 • 2min

Branding in the Age of Celebrities

01:00:01 • 17min

Navigating Personal Growth and Responsibility

01:17:21 • 12min

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Imagine selling your business for millions, only to jump into a new industry and do it all over again.

Meet Rob Oliver, serial entrepreneur, ecom expert, content creator and founder of The Genius Brand, a supplement business that he sold for eight figures at just 28 years old.

Now, Rob's back with his latest venture, Top Shelf Grind, a functional coffee brand that’s disrupting the wellness industry.

In this episode, Rob breaks down the strategies that fueled his rise in e-commerce, how he used influencer marketing to drive growth and what most people don’t know about TikTok Shop's rapid growth,

Rob reveals what it takes to sell an 8 figure brand and take us through the reality of building a 9 figure brand. Rob also discusses how the digital landscape has evolved, offering advice for entrepreneurs looking to build an online brand in 2024.

Rob’s story will inspire you to think bigger and execute smarter.

Enjoyed this episode? Don’t forget to like, comment, and subscribe for more entrepreneurial insights!

Connect with Rob Oliver
YouTube: https://www.youtube.com/@robthebankmotion

My Socials:
Instagram - https://www.instagram.com/darrenlee.ks
LinkedIn - https://www.linkedin.com/in/darren-lee1

(00:00) Preview and Introduction
(01:02) The Digital Gold Rush and TikTok Shop
(06:41) Building a Supplement Brand with Amazon
(08:48) Rob Oliver’s TikTok Marketing Strategy
(12:10) Scaling Top Shelf Grind
(17:28) Gender Dynamics in Relationships
(19:28) The Importance of Long-Term Thinking in Business
(24:13) Why You Need to Embrace The Grind
(29:26) The Infinite Game: Long-Term vs. Short-Term Goals
(32:43) Rob Oliver’s Personal Brand Strategy
(40:54) Breaking Down the Creator-First Strategy
(45:02) Balancing Operations Building Multiple Brands
(47:59) The Potential of TikTok Shop
(50:24) Influencers vs Affiliates
(53:47) Longevity of Influencer-Driven Businesses
(56:38) Prime Energy Drink: Success or Hype?
(58:35) Optics vs Authenticity: Building a Brand
(01:03:10) The Balance Between Optics and Values
(01:06:43) Building 'Her Loss' Brand
(01:13:42) Rob’s Journey Through Marriage and Emotional Growth
(01:18:05) Breaking Scarcity Mindset
(01:23:04) Rob Oliver on How to Life Max
(01:28:30) The Long-Term Mindset in Life and Business

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