17min chapter

Kickoff Sessions cover image

#246 Rob Oliver - How to Build an 8 Figure Brand in The Digital Gold Rush

Kickoff Sessions

CHAPTER

Branding in the Age of Celebrities

This chapter explores the influence of celebrity brands, particularly focusing on the Kardashians and their ventures like SKIMS. It delves into the dynamics of personal branding, authenticity vs. optics, and the cultural landscape affecting consumer behavior in the digital age. Additionally, it examines the impact of societal sentiments on young men, emphasizing personal growth within relationships and emotional support.

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