The Barbell Structure of Business Operations

The company operates on a unique 'barbell' structure that balances sales and marketing on one side and logistics and distribution on the other, with IT, accounting, and food safety holding it together. This shared service platform has evolved since its inception in 2018, where its costs represented 6% of sales; now, with a tripled investment, it has been reduced to 3%. This strategic focus on enhancing the operational backbone enables the company to pursue a robust acquisition strategy while efficiently managing costs. Through this framework, they aim to generate synergies that maximize overall business value.