MAFFEO DRINKS 033 | The Bottom-up Trade: aka where to build brands regardless if on or off-trade | Part 2/2 with Julian Marsili, Global Drinks Brand Director (Copenhagen, DK)
Nov 7, 2023
Global Drinks Brand Director Julian Marsili discusses building brands from the bottom up in various trade settings, the power of distinctive brand assets in marketing, crafting intriguing narratives, and embracing simplicity and consistency in business. Topics include trade location strategies, maintaining brand relevance, creating unique brand identity, and the impact of simplicity in marketing.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Building Brands from the Bottom Up in Various Trade Settings
02:30 • 23min
The Power of Distinctive Brand Assets and Being Different in Marketing Strategies
25:57 • 3min
Crafting an Intriguing Narrative for Effective Marketing
29:02 • 2min
Embracing Simplicity and Consistency in Business
30:47 • 3min