Julian Marsili

Global Drinks Brand Director Julian Marsili discusses building brands from the bottom up in various trade settings, the power of distinctive brand assets in marketing, crafting intriguing narratives, and embracing simplicity and consistency in business. Topics include trade location strategies, maintaining brand relevance, creating unique brand identity, and the impact of simplicity in marketing.

In this discussion, Julian Marsili, a Global Drinks Brand Director, shares insights from his extensive experience in the drinks industry. He emphasizes the importance of brand saliency and maintaining product integrity while adapting to modern trends. Julian highlights the need for brands to understand consumer motivations behind drinking occasions and how to balance storytelling with a solid product. He also advises against rapid diversification to preserve core brand identity, ensuring relevance in changing markets.