How I Built This with Guy Raz When your dinner is printed with Eshchar Ben-Shitrit of Redefine Meat
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Sep 28, 2023 Eshchar Ben-Shitrit, Co-founder and CEO of Redefine Meat, shares his journey from corporate life to launching a startup focused on sustainable 3D-printed plant-based meats. He discusses the environmental impact of traditional meat production and how becoming a parent ignited his passion for food ethics. Ben-Shitrit reveals the challenges of innovating 3D meat printing, aiming to recreate the texture and taste of steak. With plans for U.S. expansion, he highlights the commitment to transforming the meat industry through sustainable practices.
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Kibbutz Upbringing
- Eshchar Ben-Shitrit grew up on a kibbutz, surrounded by nature and animals, where his father worked with turkeys and his mother with dairy cows.
- This upbringing shaped his understanding of animal welfare and later influenced his decision to stop eating meat.
Become a Product Manager
- Aspiring CEOs should start as product managers to gain leadership experience.
- This allows individuals to manage a product like a CEO, developing crucial skills.
Life Changes and Dairy Farm Visit
- Eshchar's decision to quit his job and explore plant-based meat was influenced by the births of his sons.
- A visit to a dairy farm with his son further solidified his discomfort with traditional meat production.