Eshchar Ben-Shitrit

Eshchar Ben-Shitrit, Co-founder and CEO of Redefine Meat, shares his journey from corporate life to launching a startup focused on sustainable 3D-printed plant-based meats. He discusses the environmental impact of traditional meat production and how becoming a parent ignited his passion for food ethics. Ben-Shitrit reveals the challenges of innovating 3D meat printing, aiming to recreate the texture and taste of steak. With plans for U.S. expansion, he highlights the commitment to transforming the meat industry through sustainable practices.