Sequence Over Strategy Aligning Product and Customer Growth
Aug 15, 2024
Michelle Warner, a strategist focused on aligning advanced products with customer needs, dives deep into the struggles businesses face with product and customer mismatch. She discusses how such misalignments can lead to marketing frustrations. Warner shares strategies for realigning marketing approaches to enhance customer satisfaction. The conversation also highlights the key differences between relationship and traffic marketing, underlining the importance of a unified business model for sustainable growth.
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