27min chapter

Sequence Over Strategy cover image

Aligning Product and Customer Growth

Sequence Over Strategy

CHAPTER

Navigating Business Model Alignment for Growth

This chapter explores the concept of business model alignment, highlighting the need for coherence among product mix, customer niche, and marketing mix. Through practical examples, it illustrates how small changes can cause misalignments and inefficiencies, guiding entrepreneurs on how to detect and correct these issues for a more unified business approach.

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