Building a personal brand requires strategic partnerships that align with values and provide value to the audience.
Consistency, persistence, and delivering value to the audience are key to long-term success in building a personal brand or business.
Deep dives
Creating a Personal Brand and Building a Loyal Community
Lauren Evers-Bostick, founder of The Skinny Confidential, discusses the importance of building a personal brand and creating a loyal community. She emphasizes the need for influencers to be strategic and selective when working with brands, ensuring that their partnerships align with their values and provide value to their audience. Lauren shares her own experience of turning down partnerships that didn't align with her brand. She highlights the significance of maintaining intimacy and engagement with her audience, which has contributed to the success and growth of her brand over the past decade.
Resourcefulness and Persistence as Keys to Success
Lauren credits her childhood experience of having to be resourceful and find a way to make things happen as a crucial factor in her success. She encourages others to adopt a similar mindset, emphasizing the importance of not making excuses and finding creative solutions to accomplish goals. Lauren believes that consistent and persistent efforts, even in the face of challenges and setbacks, are essential for long-term success in building a personal brand or business.
The Power of Consistency and Slow, Strategic Growth
Lauren attributes her success to the slow and steady growth of her brand, focusing on consistently delivering value and engaging with her audience. She advises against seeking overnight success, emphasizing the importance of long-term consistency and building a loyal community. Lauren shares the importance of giving away valuable content and creating a conversation with the audience before monetizing, following the principle of providing value first and then asking for something in return. She relates this to the concept of jab, jab, jab, right hook, popularized by Gary Vaynerchuk.
Optimizing Productivity and Building a Supportive Relationship
Lauren discusses her rituals and hacks for productivity and efficiency, including morning routines and optimizing her mindset. She highlights the importance of maintaining a calm morning to counterbalance the chaos in her busy life. Lauren also talks about the impact of her supportive relationship with her husband, who she describes as level-headed and consistent. She acknowledges her initial struggle to adapt to managing a team and the importance of self-awareness in identifying and working on her weaknesses.
Lauryn Evarts Bosstick is the founder of one of the most popular blogs around, The Skinny Confidential. Over the last decade, she's parlayed her following and content into a bonafide business with a book, podcast, and products galore—bridging the gap from influencer to entrepreneur. On this episode of Girlboss Radio, Sophia and Lauryn discuss the peaks and pitfalls of entrepreneurship, how to create content that resonates, and what it's like to work alongside your husband.
