Creating a Personal Brand and Building a Loyal Community

Lauren Evers-Bostick, founder of The Skinny Confidential, discusses the importance of building a personal brand and creating a loyal community. She emphasizes the need for influencers to be strategic and selective when working with brands, ensuring that their partnerships align with their values and provide value to their audience. Lauren shares her own experience of turning down partnerships that didn't align with her brand. She highlights the significance of maintaining intimacy and engagement with her audience, which has contributed to the success and growth of her brand over the past decade.