2min chapter

Girlboss Radio cover image

How to build a loyal community, with OG influencer Lauryn Evarts Bosstick

Girlboss Radio

CHAPTER

How to Build Your Own Brand

I think as an influencer in this day and age, you have to be able to build your own brand. We probably turn away 90% of the stuff that comes our way. I did make the mistake once of recommending a product that I didn't believe in. And immediately my audience called me out because they just immediately smelled it. So for my brand, it doesn't work.

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